Lean on Me: Help Us Help You

-Mark Casasanto

I’ve been a writer for a long time. Taking it all the way back to my high school days at St. John Neumann at 26th & Moore. In the early ’80s, I had the great fortune to fall in love with writing, written and speech communications on the strength of three fabulous teachers. I went on to serve as the Editor-in-Chief of the school’s newspaper, The Rocket, in 1982-83. I told you, I’ve been writing a long time. 

But with writing and ultimately, creating a publication, there’s a lot of hard work behind the scenes. Deadlines, commitments, editing, layout sessions, ad placements and more… much more. By the time your work comes to fruition, it’s personal. It’s part of you and as close as your nearest family member. 

Still, on that big day, when it drops – the newsletter, the newspaper, your dissertation or in our case, Philadelphia RowHome Magazine – there is simply nothing that compares. It never gets old. It’s exciting, it’s fresh, it’s new and I can’t wait to smell that smell that only a freshly unearthed magazine presents. 

Guess what. I know you do, too! 

Even in this age of digital media, online subscriptions and social media content, seemingly everyone wants that glossy, sleek, newest edition of Philadelphia RowHome Magazine. One for you, one for mom, and one for Zia Rosetta. 

How do I know? 

As drop date nears, my texts, DMs and Facebook feeds ramp up dramatically. “How can I…?” 

“Where can I…?” “Can you please…?” My responses have become fairly standard. I generally ask anyone with queries to subscribe. Then there are those who make it a point to drive to one of our amazing advertisers to pick-up the latest copy. And, that’s where we now stand…

In these uncertain times, all we have is each other to rely on. Lean on me, if you will. The honest and straightforward scenario is this – if you are not willing to subscribe at a very reasonable cost, it’s likely you won’t be able to get the next issue of this treasured quarterly magazine in your hands. 

Our advertisers, much like our readers, are our backbone. Our advertisers – who are members of the Philadelphia RowHome Magazine (PRH) Local Business Network – enable us to produce and print the magazine. Without them, it’s a wrap… and not a good one. 

They, like us, are paddling through choppy waters. The majority of our local advertisers, albeit temporarily, are closed for business. We are standing by them because they have always stood by us. You see, we too, are a small, family-owned and operated business. We need our advertisers as much as they need us. We never walk alone. 

If your outlet for picking up the latest Philadelphia RowHome Magazine is closed, there’s nowhere but online for you to get this community staple into your hands. I don’t think Grams and Gramps want to surf the net to find their wedding anniversary photo in our “Neighborhood Noir” section, now do they? 

Your subscription cost helps put four issues of our collective hard work, sweat and yes, tears, in your mailbox… guaranteed, each season. It helps pay the print bill. It helps pay the dedicated writers who bring this one-of-a-kind publication to YOU. It helps us feed our families. 

If you ever wanted to spend the best $16 of your life, now is the time to do so. On behalf of all the small businesses standing tall in these unprecedented times, we thank you. Visit www.gohomephilly.com/subscribe to order. 







Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.