-Courtesy of Bryan Butter
The Valley Forge Tourism & Convention Board (VFTCB), the Destination Marketing Organization for Montgomery County, Pennsylvania, has launched the Montco Makers Passport, a free, gamified program that aims to support local craft beverage producers.
Montco Makers showcases the area’s breweries, wineries, and distilleries. Montgomery County ranks second in most breweries in Pennsylvania (behind Allegheny), and the board is enhancing visitor experiences through the new pass.
With more than 20 local businesses participating, it showcases the county in an easy, mobile-friendly way. The new passport is a program that residents and visitors can easily sign up for.
“Montgomery County has a thriving craft beverage scene,” said Justine Garbarino, VFTCB’s Associate Vice President of Marketing. “There are new spots popping up every day. This pass not only gives consumers a chance to discover the breweries, wineries, and distilleries of Montgomery County, but it also helps boost economic impact for our destination.”
Growing conversations around visitation to craft beverage establishments led the VFTCB to partner with well-known technology company in the travel space, Bandwango, to implement the Passport. Bandwango technology is designed to support free and paid experiences created by destinations and marketed to visitors and locals. Using this technology, the VFTCB, worked alongside local businesses to get their offerings loaded into the Passport.
To activate and redeem, users visit a dedicated mobile passport landing page on www.montcomakers.com where they can sign up for their Passport by providing their name, e-mail address, and mobile phone number. A link is then sent to their mobile phone, which opens the passport and directs the user to add the button icon to their home screen, where they can access it any time.
When visiting a participating business, users can simply ensure their locations services are turned on to check in via GPS. Once a user reaches 15 check-ins, they’ll receive a free Montco Makers pint glass.
Since its launch, the Montco Makers Passport has seen 133 sign ups, and 56 check ins at participating locations.
Merchant onboarding is still in progress. All breweries, wineries, and distilleries wishing to be a part of the Passport can click contact the VFTCB directly.
Montco Makers Passport participants include:
- Artifact Brewing
- Bald Birds Brewing Company
- Blueprint Brewing Co.
- Boyd’s Cardinal Hollow Winery
- Co-Hops Brewery & Cannery
- Crooked Eye Brewery
- Evansburg Vineyards
- Five Saints Distilling
- Imprint Beer Co.
- La Cabra Brewing
- McAllister Brewing Company
- Mermaid Spirits Distillery
- Publication Brew Works
- Ten7 Brewing Company
- Trinity Flavors
- Troubles End Brewing
- von C Brewing
- Well Crafted Ambler
- Widow’s Peak Distilling
- Workhorse Brewing Company