Rita’s Italian Ice & Frozen Custard teams up with Rivers Casino Philadelphia to support Susan G. Komen

Strawberries n’ Cream will be the featured flavor at the Rita’s Italian Ice & Frozen Custard shop at Rivers Casino Philadelphia during the location’s special ribbon cutting on Friday, April 29, at 5 p.m. A portion of the proceeds from sales of the flavor will benefit Susan G. Komen®, the breast cancer foundation.

The ribbon cutting will commemorate the opening of Rita’s first casino shop and brings together two of the city’s most recognizable brands. Linda Chadwick, President & CEO of Rita’s Italian Ice & Frozen Custard, will join Rivers Casino Philadelphia General Manager Justin Moore for the brief ceremony. Comedian and prankster Ed Bassmaster will also be on hand before his 8 p.m. show in The Event Center.

At the event, the first 100 guests in line will win free Rita’s Ice for a year and have the opportunity to sample the Strawberries n’ Cream Ice flavor. Guests can choose from a variety of other Italian Ice flavors and enjoy their favorite Rita’s treats while at the casino’s shop.

“The Rita’s and Rivers partnership is off to a great start,” said Justin Moore, general manager of Rivers Casino Philadelphia. “Hosting an event that benefits Susan G. Komen is another way for our businesses to do good things in the community together.”

“Rita’s passion goes beyond serving ‘Ice, Custard, and Happiness,’” said Linda Chadwick, President & CEO of Rita’s Italian Ice & Frozen Custard. “Supporting Susan G. Komen, while allowing more opportunities for guests to experience Rita’s in a nontraditional entertainment-filled atmosphere like Rivers Casino, is a win-win-win.”

From April 29 through May 31, a portion of the proceeds from the sale of Strawberries n’ Cream Ice, which is bursting with real strawberry pieces, will benefit Komen.

“We are grateful for the support Rita’s and East PA MORE THAN PINK Walk sponsor, Rivers Casino are providing Susan G. Komen through their commitment to ending breast cancer. By all of us working together, we can do more to support people who are facing breast cancer now and advance research that will bring us closer to cures,” said Suzanne Corson, state Executive Director for Pennsylvania.

For more information regarding this event, as well as to purchase tickets for Bassmaster’s show, please visitRiversCasino.com/Philadelphia.

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