by Joei DeCarlo
PRowl Public Relations, Temple University’s first and only student-run PR firm, is celebrating its tenth year in business with a celebratory logo and events throughout the school year.
Thanks to their national affiliation status through the Public Relations Student Society of America (PRSSA), PRowl PR can work with clients on the national level and is eligible for national awards. According to the PRSSA guidelines, the firm must be “soundly based in three areas: a solid PRSSA/PRSA connection, a high level of professionalism and an effective structure.” PRowl employees are PRSSA members, learning about the industry in both a pre-professional and a firm setting.
PRowl is completely run by students and allows them to apply what they are learning in their classes to a professional setting. Current and past clients of the firm include: Saint Lucifer Spice Company, American Cancer Society’s Relay for Life, Temple University Television (TUTV) and the Liacouras Center.
Under the direction of Firm Director Clarissa Ford and faculty adviser Gregg Feistman, students are employed by the firm as Account Associates, Account Executives, and Assistant Firm Directors.
“Being a part of such a distinctive organization within Temple is such an enriching experience,” said Ford. “The most rewarding aspect of this position is watching passionate students’ work mature and improve over the course of the year with PRowl serving as the foundation to the start of successful careers in the industry. Being able to serve clients in a student-run firm is a practical skill not every student has the opportunity to experience. That’s what makes PRowl so distinct.”
With a threefold mission, PRowl ensures that clients will receive comprehensive public relations strategies and solutions all while offering PRSSA chapter members the opportunity to apply their knowledge outside of the classroom and build credible student-client relationships. PRowl provides clients with services including research, business and strategy development, content creation and media relations.
“PRowl’s success over the past ten years communicates the hard work and dedication of Klein College of Media and Communication students,” said Dean David Boardman. “Students who are PRowl staff members are able take the skills they are learning in their classes and apply them to their work for real-world clients. Klein is proud of all of PRowl’s accomplishments that serve both the university and community.”
RowHome Magazine extends best wishes to PRowl as they continue serving clients this school year. Congratulations to the 55 students who make up PRowl and past members who have helped to make the firm successful.
To learn more about PRowl Public Relations’ services, please visit their website: https://prowlpr.com/